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File and register your trademark. We are licensed US attorneys registered and in good standing with the United Patent and Trademark Office.

Applying and Filing for a Trademark in the United States

07 March 2023

If you're looking to start a business or launch a new product, filing for a trademark can be a crucial step in protecting your brand. A trademark is a legal tool that helps you distinguish your product or service from your competitors, and gives you exclusive rights to use your brand name, logo, or tagline in connection with your business. In this article, we'll explore the process of applying and filing for a trademark in the United States, from conducting a trademark search to responding to office actions.


Understanding Trademarks

Before you file for a trademark, it's important to understand what a trademark is and how it works. A trademark is a symbol, word, or phrase that identifies the source of a product or service, and distinguishes it from the products or services of others. A trademark can be a word, design, logo, slogan, or even a sound or smell. Once you register a trademark, you have the exclusive right to use that trademark in connection with your business, and can prevent others from using a similar mark that could cause confusion among consumers.


Conducting a Trademark Search

Before you file a trademark application, it's important to conduct a thorough trademark search to make sure that no one else is already using the same or similar mark in connection with similar products or services. A trademark search can help you avoid costly legal disputes down the road, and can save you time and money in the long run.


Filing a Trademark Application

Once you've conducted a trademark search and are confident that your mark is unique, you can file a trademark application with the United States Patent and Trademark Office (USPTO). Your trademark application should include a description of your products or services, a sample of your mark, and a filing fee. You can file your trademark application online using the USPTO's Trademark Electronic Application System (TEAS), or by mail using a paper application.


Responding to Office Actions

After you file your trademark application, the USPTO will examine your application to determine whether your mark is eligible for registration. If the USPTO identifies any issues with your application, they may issue an office action, which is a letter that outlines the issues and gives you an opportunity to respond. Office actions can be based on a number of issues, such as a likelihood of confusion with an existing mark or a failure to meet certain filing requirements.


Maintaining Your Trademark

Once your trademark is registered, it's important to maintain it to ensure that you continue to have exclusive rights to use your mark in connection with your business. You will need to renew your trademark registration periodically, and you may also need to respond to any office actions or challenges to your mark that arise over time.



Filing for a trademark can be a critical step in protecting your brand and ensuring that your business is successful. By understanding the basics of trademark law and following the proper procedures for conducting a trademark search, filing a trademark application, and responding to office actions, you can help ensure that your trademark is registered successfully and that your brand is protected for years to come.



How long does the trademark application process take?

The trademark application process can take anywhere from six months to several years, depending on a variety of factors, including the complexity of your mark and whether there are any issues with your application.


What is a trademark search?

A trademark search is a process of searching existing trademarks to determine whether your proposed mark is already in use or likely to be confused with an existing mark.


How much does it cost to file a trademark application?

The cost of filing a trademark application here at TrademarkSupport is $200 per class depending on the type of application and the number of classes of goods or services that are required your application may be subject to an extra charge. Please contact us to learn more.



07 March 2023
If you're looking to start a business or launch a new product, filing for a trademark can be a crucial step in protecting your brand.