What was filed
The complaint is Document 1, filed October 2, 2026, in the U.S. District Court for the Central District of California. The case is 6666 Brand, LLC v. Homestead Libations, LLC and Does 1 through 10, No. 2:26-cv-11454. It includes a demand for jury trial. It pleads nine causes of action: trademark infringement under 15 U.S.C. § 1114, false designation of origin and unfair competition under § 1125(a), cybersquatting under § 1125(d), breach of contract, unfair competition under California Business and Professions Code § 17200, common law trademark infringement, common law unfair competition, the statutory right of publicity under California Civil Code § 3344, and the common law right of publicity. The complaint is signed by Alex M. Weingarten of Willkie Farr & Gallagher LLP. Amy M. Stern and Jeffrey K. Logan of the same firm are also listed as attorneys for 6666 Brand.
What the complaint alleges
The complaint says 6666 Brand is a Delaware limited liability company with its principal place of business in Weatherford, Texas, and that it owns the intellectual property associated with the Four Sixes Ranch. It says Homestead is a Georgia limited liability company with its principal place of business in Sandy Springs, Georgia. It lists federal registrations for 6666, FOUR SIXES, and a Four Sixes design mark, including Registration Nos. 7,950,832, 7,977,202, and 7,977,203 for alcoholic beverages and spirits. It says five of the registrations were assigned to 6666 Brand and recorded with the United States Patent and Trademark Office on January 24, 2022.
The complaint alleges that 6666 Brand and Homestead entered into a License Agreement on or about April 28, 2022, effective May 1, 2022. It alleges the agreement gave Homestead a non-exclusive license to use the marks on spirit-based seltzers, malt-based seltzers, wine-based seltzers, and craft beer, in exchange for, among other consideration, a guaranteed minimum royalty for each year of the agreement. It alleges the marks were paired with Homestead's GRIT & GLORY mark to form 6666 GRIT & GLORY and FOUR SIXES GRIT & GLORY, and that Homestead was permitted to use the name, image, and likeness of Taylor Sheridan in marketing. It alleges that Homestead failed to pay the guaranteed minimum royalty owed under the agreement since on or about May 1, 2023, that 6666 Brand sent a breach notice on April 4, 2025, and that 6666 Brand sent a termination notice on March 17, 2026.
The complaint alleges that after termination Homestead kept using the marks and Sheridan's name, image, and likeness. It alleges that the 6666gritandglory.com website and social media pages showing the co-brand marks are still in use, and that products bearing those marks are still for sale online and in stores. The cybersquatting count alleges that Homestead's continued control of the 6666gritandglory.com domain after the termination notice is in bad faith. The complaint says 6666 Brand holds the right to assert the publicity claims about Sheridan by assignment.
The prayer asks for damages, Homestead's profits, treble damages under 15 U.S.C. § 1117, punitive damages, fees, and preliminary and permanent injunctions against further use of the marks and of Sheridan's name, image, and likeness. The cybersquatting count also asks for forfeiture of the domain. These are requests in a complaint filed October 2, 2026.