Chrome Hearts sues Bijora, which does business as Akira, over CH Cross and other design marks

What was filed

The complaint is Document 1 in Chrome Hearts LLC v. Bijora, Inc. d/b/a Akira and Does 1-10, No. 1:26-cv-08036 (S.D.N.Y.), filed September 15, 2026. It runs 35 pages and demands a jury trial. Chrome Hearts is described as a Delaware limited liability company based in Los Angeles.

The marks

The complaint lists registrations it calls the Chrome Hearts Marks, including the CH Cross (Reg. Nos. 3,605,860 for jewelry, 3,605,854 for bags, 3,606,059 for clothing, and 4,501,773 for hair accessories), the CH Plus (Reg. Nos. 3,385,449 for jewelry, 3,388,911 for clothing, and 3,784,780 for hair accessories), and the Cemetery Cross Patch (Reg. Nos. 4,619,673 for bags and 4,619,674 for clothing). USPTO TSDR lists each of those nine as a renewed design registration owned by Chrome Hearts LLC.

What the complaint alleges

The complaint alleges that around May 25, 2026 Chrome Hearts sent Akira a takedown notice over a necklace advertised on TikTok, along with notice of its registered CH Cross, Cemetery Cross Patch, and CH Plus marks, and that the advertisement came down but Akira kept advertising and selling infringing products. On information and belief, it alleges that Akira sells the accused products through its website, Instagram, and retail stores in New York and other states, and that it shipped them to consumers in the district.

Claims and relief

The four causes of action are trademark infringement and counterfeiting under 15 U.S.C. § 1114, false designation of origin and false descriptions under 15 U.S.C. § 1125(a), unfair competition under New York common law, and trademark infringement under New York common law. The docket shows the summons returned executed on October 8, 2026, a notice of appearance filed October 15, 2026, and an order on a motion to extend the time to answer entered October 20, 2026.