TTAB
TTAB sustains the Cielo opposition to O EL CIELO VALLE DE GUADALUPE
On September 3, 2026, the Trademark Trial and Appeal Board sustained Opposition No. 91287216. The TTABlog reports that decision as precedential, and reports that the Board found O EL CIELO VALLE DE GUADALUPE for wine likely to be confused with CIELO for wines.
September 3, 2026 · Michael P. Eddy
What TTABVUE shows
Opposition No. 91287216 is Cielo e Terra, S.p.A. against Hoteles y Viñedos del Valle de Guadalupe S.A. de C.V. The opposed mark is O EL CIELO VALLE DE GUADALUPE. The pleaded mark is CIELO. The September 3, 2026 docket entry is a final decision sustaining the opposition.
What the TTABlog reports about the decision
The TTABlog reports the decision as Precedential No. 6, decided September 3, 2026. It reports that the Board sustained the opposition because confusion is likely between O EL CIELO VALLE DE GUADALUPE for wine and the registered mark CIELO for wines. The likelihood-of-confusion account, and the precedential label, come from that report of the opinion. The TTABVUE docket is the public record that the opposition was sustained.
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