Freestyle Brands sues Evora over Shark watch trade dress

What was filed

The complaint is Document 1, filed October 23, 2026, in the U.S. District Court for the Eastern District of Texas. The case is Freestyle Brands, LLC v. Evora Companies LLC and Evora Jewelry Co., LLC, No. 4:26-cv-01561, assigned to Judge Sean D. Jordan. It runs 22 pages and demands a jury trial. It is signed by Mark A. Cantor of Brooks Kushman P.C. in Royal Oak, Michigan.

What the complaint alleges

Freestyle, a Delaware company based in Lewisville, Texas, says that it and its predecessors have sold Shark watches with a distinctive trade dress for more than 40 years. It describes that trade dress through nine features, including an angled-corner plastic rectangular case, a separate bezel fastened with visible corner screws, contrasting side pushers, a flexible fabric strap, and a unique band closure. The complaint alleges, on information and belief, that both defendants are Arizona companies located in Mesa, Arizona. It alleges that they sell watches with all nine features through evoracompany.com and promote them through paid partnerships with influencers, many of them in Texas.

According to the complaint, Freestyle's counsel wrote to the defendants on or around August 14, 2023, sent a detailed letter on November 27, 2023, and on February 22, 2024 the defendants' counsel said the design would be changed. The complaint alleges that the defendants have not changed it. It also says that the defendants posted a TikTok video on February 2, 2022 with the words "these watches look exactly like shark watches."

Claims and relief requested

Freestyle brings all four counts against both defendants: federal trademark infringement, pleaded as trade dress infringement under 15 U.S.C. § 1125(a) (Count I), federal unfair competition under 15 U.S.C. § 1125(a) (Count II), trademark infringement under Texas common law (Count III), and unfair competition under Texas common law (Count IV). The prayer asks for a finding that the defendants violated § 1125(a) and Texas common law; an exceptional-case finding under 15 U.S.C. § 1117(a); preliminary and permanent injunctions; removal of the watches from websites and recall and destruction of products, packaging, and advertising; a sworn compliance report within 30 days; an accounting and enhanced profits; actual or statutory damages and profits trebled under § 1117, which the prayer ties to what it calls the defendants' counterfeiting; attorney's fees under § 1117(a); costs and pre- and post-judgment interest; and exemplary damages.