BMW sues Boosted Motorsport over alleged counterfeit parts: complaint allegations

What was filed

The docket lists a complaint filed on September 30, 2026, as Document 1, in the U.S. District Court for the Central District of California, Western Division. The plaintiffs are BMW of North America, LLC and Bayerische Motoren Werke AG. The named defendants are Boosted Motorsport Research Gruppe LLC, Saad Husain, and Does 1-10. The case is No. 2:26-cv-11361. The docket lists nature of suit 840 Trademark and cause 15:1114 Trademark Infringement, and the complaint demands a jury trial. The docket does not show a judgment. The complaint is signed by Marcus F. Chaney of Criterion Counsel, Law Corporation.

What the complaint alleges

The complaint says BMW of North America, LLC is a Delaware limited liability company with its principal place of business in Woodcliff Lake, New Jersey, and that it is the importer and exclusive authorized distributor of BMW, BMW M, and MINI vehicles and related products in the United States. It says Bayerische Motoren Werke AG is a German corporation with its principal place of business in Munich, Germany, and that BMW AG owns the trademarks asserted in the case. On information and belief, it alleges that Boosted Motorsport Research Gruppe LLC is a California limited liability company with a principal place of business in Los Angeles County, California, that Saad Husain is the company's sole managing agent, and that the company is his alter ego.

The complaint says BMW AG owns the federal registrations listed in its table, including Registration No. 0611710 for BMW, registered September 6, 1955, for automobiles in Class 12; Registration No. 4541350 for the BMW M mark, registered June 3, 2014, for automobiles and parts including license plate frames and tire valve stem caps, in Class 12; and Registration No. 4159719 for M PERFORMANCE, registered June 19, 2012, for automobiles and structural parts, in Class 12. It says many of the listed registrations are incontestable under 15 U.S.C. §§ 1065 and 1115(b).

On information and belief, it alleges that the defendants have imported, offered for sale, sold, and distributed replica BMW, BMW M, and M PERFORMANCE automobile parts and accessories, including license plate frames, hood, trunk, and steering wheel roundel emblems, gear shift knobs, wheel center caps, and tire valve stem caps, that bear counterfeit BMW trademarks and were not made by BMW or an authorized manufacturer. It alleges that the defendants sell on eBay under the store name Bavarian Motorsport Research Gruppe, seller ID bmrgruppe, and on Etsy under the store name BoostedMotorsports.

It alleges that on March 24, 2025, the plaintiffs' investigator bought, from eBay seller ID bmrgruppe, an item advertised as a BMW "M" Motorsports license plate frame, carbon fiber pattern, two-piece set, for $25.99. It alleges that on or around March 31, 2025, the investigator received a package that identified the company as the sender and that contained license plate frames and tire valve stem caps, and that BMW inspected those goods and determined they were counterfeits. It alleges that the plaintiffs sent cease-and-desist letters by certified mail on August 18, 2025, and May 29, 2026, that the defendants did not respond to either, and, on information and belief, that the infringing activity continued.

The first count alleges trademark infringement and counterfeiting under 15 U.S.C. § 1114. The second alleges false designation of origin and unfair competition under § 1125(a). The third alleges dilution under § 1125(c). The fourth alleges unfair business practices under California Business and Professions Code § 17200. The prayer seeks the defendants' profits and the plaintiffs' damages, treble damages under 15 U.S.C. § 1117(b), and, in the alternative to actual damages and profits, statutory damages under § 1117(c), which it puts at up to $2,000,000 per counterfeit mark per type of goods. It also asks for temporary, preliminary, and permanent injunctive relief, an asset freeze or constructive trust over monies and profits in the defendants' possession, destruction of infringing articles, punitive damages, and attorney's fees. That is a prayer for relief. A court has not granted it.

A complaint is not a ruling

None of this is a finding. A newly filed complaint tells you what BMW alleges about replica parts, marketplace listings, and an investigator purchase. It does not tell you that the defendants infringed, counterfeited, diluted a mark, or competed unfairly. The court has not decided the case.