What was filed

The complaint is Document 1 in Abercrombie & Fitch Trading Co. v. Alelia Hall a/k/a Alelia Hall Thompson, Chic Fragrance Co. LLC, Dovr Business Consulting, LLC, Nathan Hinds Enterprises, LLC, and Scranton and Wales, LLC, No. 1:26-cv-26408 (S.D. Fla.), entered on the docket September 16, 2026. It runs 26 pages. The clerk's notice assigns the case to Judge Jacqueline Becerra. Abercrombie is described as an Ohio corporation.

The marks

The complaint lists four registrations as the Abercrombie Marks: Nos. 1,999,665, 2,713,598, 3,343,871, and 4,361,667, all in Class 3. USPTO TSDR lists all four as renewed and owned by Abercrombie & Fitch Trading Co.: Nos. 1,999,665 and 4,361,667 for ABERCROMBIE & FITCH (cologne, and body lotion, body spray, cologne, and related goods), No. 2,713,598 for FIERCE (fragrances), and No. 3,343,871 for ABERCROMBIE (colognes and perfumes).

What the complaint alleges

On information and belief, the complaint alleges that Hall operates all of the store names at issue, including an Amazon store, a Walmart store, two Temu stores, a website, and Facebook, TikTok, and Instagram accounts, and that each of the four companies operates one or more of those stores. It alleges that the defendants advertise and sell fragrance products bearing counterfeits and infringements of the Abercrombie Marks to U.S. consumers, including in Florida. On information and belief, it alleges they intend to continue and are using their payment and financial accounts to receive the profits.

Claims and relief

The four counts are trademark counterfeiting and infringement under 15 U.S.C. § 1114, false designation of origin under 15 U.S.C. § 1125(a), common law unfair competition, and common law trademark infringement. The docket shows all five defendants served between September 21 and September 26, 2026, and an October 7, 2026 order granting an agreed motion to extend every defendant's deadline to respond to the complaint to November 18, 2026.