Amethyst Enterprise and Amethyst Distributors sue AB Business Pro d/b/a Hook Supermarket over alleged counterfeit LION AND LIONESS and NEW EXTREME supplements

What was filed

The case is Amethyst Enterprise Inc. and Amethyst Distributors, LLC v. AB BUSINESS PRO INC, d/b/a Hook Supermarket, No. 1:26-cv-27829 (S.D. Fla.), filed November 3, 2026, ECF No. 1 (22 pages), with a jury demand. The complaint describes Amethyst Enterprise Inc. as a Florida corporation with its principal place of business in Broward County, Florida, and Amethyst Distributors, LLC as a Florida limited liability company with its principal place of business in Broward County and as Amethyst Enterprise's exclusive U.S. licensee for the asserted marks. It describes the defendant as a Florida corporation with its principal place of business in Hialeah, Florida. A November 3, 2026 clerk's notice assigns the case to Judge Rodolfo A. Ruiz, II.

The marks

United States Patent and Trademark Office records list Amethyst Enterprise Inc. as the owner of two Principal Register registrations in International Class 5, both Registered: U.S. Reg. No. 6,934,684, registered December 27, 2022, Serial No. 97/134,772, a design mark described as a sitting male lion and a female lioness sleeping on her back, for nutritional supplements for human consumption for boosting energy, with first use and first use in commerce claimed as of January 1, 2016; and U.S. Reg. No. 8,050,822, registered December 2, 2025, Serial No. 99/151,875, for the standard-character mark NEW EXTREME, for dietary supplements, natural dietary supplements, nutritional supplements for boosting energy in humans, and herbal supplements for enhancing sexual performance, with first use and first use in commerce claimed as of January 1, 2016. The complaint refers to the design registration as the LION AND LIONESS mark and says Amethyst Distributors is the exclusive licensee that polices and enforces the marks.

What the complaint alleges

The complaint alleges, on information and belief, that AB BUSINESS PRO INC operates a retail convenience store in Hialeah, Florida, and has advertised, displayed, offered for sale, and sold products bearing counterfeit reproductions of the LION AND LIONESS and NEW EXTREME marks. It says that on or about May 21, 2026, as part of an ongoing investigation, an investigator for the plaintiffs bought the accused goods at the store, and that a comparison with genuine products shows differences, including yellow and red capsule casings instead of orange and yellow ones and white powder inside the capsules instead of the proprietary color used in genuine products. It alleges that Amethyst Enterprise sent the defendant a demand letter on or around June 18, 2026, that the defendant has not responded meaningfully, provided supplier or source information, or taken remedial action, and, on information and belief, that it continues to sell the accused goods, and it alleges that the defendant's use involves counterfeit marks as defined in 15 U.S.C. § 1116(d)(1)(B).

Claims and relief

Count I is federal trademark counterfeiting and infringement under 15 U.S.C. § 1114, brought by Amethyst Enterprise against the defendant. Count II is federal unfair competition and false designation of origin under 15 U.S.C. § 1125(a), by both plaintiffs. Count III is common law trademark infringement. Count IV is common law unfair competition. Count V is unfair and deceptive trade practices under Fla. Stat. § 501.204. The prayer seeks a permanent injunction, impoundment and destruction of accused goods and materials, a compliance report under 15 U.S.C. § 1116(a), damages, profits, treble damages under § 1117(b), a reserved election of statutory damages under § 1117(c), attorney fees and costs under § 1117(a), prejudgment and post-judgment interest, and other relief. The docket shows a summons issued November 4, 2026, and an AO 120/121 form the same day.