What was filed
The complaint is Document 1 in Joon Young Jeon and JLB Eatery Group, LLC v. Irvin Enterprises Corporation, No. 4:26-cv-07862 (S.D. Tex., Houston Division), filed September 17, 2026. It runs 25 pages and seeks damages and injunctive relief. JLB is described as a Texas limited liability company, and Irvin Enterprises, on information and belief, as a Texas corporation that operates a restaurant in Houston.
The mark
The complaint says Jeon owns Reg. No. 5,971,427 for JLB EATERY, issued January 28, 2020 for restaurant, cafe, catering, and take-out restaurant services in Class 43, and has granted JLB an exclusive license. It says the mark has been used since at least May 2019 and that JLB runs sixteen locations, one company-owned and fifteen licensed or franchised. USPTO TSDR lists the registration as owned by Joon Young Jeon, with a combined Sections 8 and 15 declaration accepted.
What the complaint alleges
The complaint alleges that Irvin Enterprises operated under a license agreement with JLB, that a UDRP panel ordered the jlbeatery.com domain name transferred to JLB on September 5, 2026, and that on August 17, 2026 JLB sent a notice of breach and termination directing Irvin Enterprises to stop using the JLB EATERY name, mark, menu, recipes, decor, and trade dress by September 14, 2026. It alleges that on September 10, 2026 Irvin Enterprises sent a letter disputing the termination. On information and belief, it alleges that Irvin Enterprises still runs its restaurant under the JLB EATERY name and still uses the JLB EATERY menu, recipes, and trade dress.
Claims and relief
The six counts are infringement under 15 U.S.C. § 1114, unfair competition under 15 U.S.C. § 1125(a), Texas common law trademark infringement and unfair competition, cybersquatting under 15 U.S.C. § 1125(d), breach of contract, and tortious interference with ongoing and prospective business relations.